Angebote zu "Advertising" (7 Treffer)

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Mobile Advertising
56,50 € *
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Advertising is defined as "a non-personal communication in the structure of information, usually paid for and generally persuasive in nature about products, services or ideas by acknowledged sponsors through an assortment of media" (Bovee & Arens, 2008). There are many forms of advertising such as TV, radio, newspaper, social network sites (SNS). Mobile-advertising is one of them. Mobile advertising is defined as "the communication of products or services to mobile device and Smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements such mobile web banner (Le & Nguyen, 2014).

Anbieter: buecher
Stand: 18.02.2020
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Acceptance of SMS Advertising
49,00 € *
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As consumers adopt new communication technologies, advertisers rely less on using traditional media as advertising channels. In recent years, the fast adoption of Short Message Service (SMS) by mobile phone users presents a new interactive medium for advertising. SMS allows advertisers to send text ads directly to consumers via their mobile phones. The ubiquity of the mobile phone extends the traditional media model of time-space. However, little advertising research has been conducted to examine consumers'' attitudes toward SMS advertising. This book provides insights into factors thay may influence consumers'' acceptance of SMS advertising in different cultures. The theoretical model, formulated based on a combination of aspects of Ajzen and Fishbein''s theory of reasoned action with Rogers'' diffusion theory, provides a useful basis for explaining consumer innovation decisions on accepting SMS ads. The analysis helps advertisers understand the usefulness and viability of SMS as an advertising vehicle and how SMS can be included in the promotional mix to achieve more optimal results.

Anbieter: Dodax
Stand: 18.02.2020
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Roger Wood
39,00 € *
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Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.

Anbieter: Dodax
Stand: 18.02.2020
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Mobile Advertising
54,90 € *
ggf. zzgl. Versand

Advertising is defined as "a non-personal communication in the structure of information, usually paid for and generally persuasive in nature about products, services or ideas by acknowledged sponsors through an assortment of media" (Bovee & Arens, 2008). There are many forms of advertising such as TV, radio, newspaper, social network sites (SNS). Mobile-advertising is one of them. Mobile advertising is defined as "the communication of products or services to mobile device and Smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements such mobile web banner (Le & Nguyen, 2014).

Anbieter: Dodax
Stand: 18.02.2020
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Mobile Marketing: Fundamentals and Strategy
36,90 CHF *
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A Blueprint for Mobile Marketing Best Practices 'Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.' Malcolm Gladwell 'Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.' Serdar Erener, Adman 'Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.' Paul Berney, Managing Director Europe, Mobile Marketing Association 'The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.' Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already 'gone mobile,' you need to start now. Yesterday was too late. Written by top researchers at Bog¿aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
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Mobile Marketing: Fundamentals and Strategy
26,99 € *
ggf. zzgl. Versand

A Blueprint for Mobile Marketing Best Practices 'Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.' Malcolm Gladwell 'Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.' Serdar Erener, Adman 'Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.' Paul Berney, Managing Director Europe, Mobile Marketing Association 'The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.' Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already 'gone mobile,' you need to start now. Yesterday was too late. Written by top researchers at Bog¿aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more

Anbieter: Thalia AT
Stand: 18.02.2020
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