Angebote zu "Marketing" (12 Treffer)

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Constraints in ICT Use in Banana Production in ...
39,90 € *
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Despite information and communication technologies playing an important role in development, this potential has not been fully exploited, leading to low productivity and poor marketing in Banana production. This study's overall objective was to assess the constraints in ICT use by banana farmers of Kimilili Sub County. The methodology was a household survey accomplished through questionnaires. A total of one hundred and thirty five respondents were identified through systematic random sampling, from a population of 209. The results indicated that, ICTs are used by very few farmers (38% use mobile phones and 1% use computers). On services, 14.1% use SMS service and 45.3% use voice calls. 97% of farmers find information accessed not applicable. Three constraints significantly influence ICT use: tool availability, infrastructure, and geographic remoteness. Mobile phone users exhibited a variety of benefits. The study recommends that national and county governments should facilitate digitization of extension messages, improve infrastructure and carry out trainings for extension agents and farmers.

Anbieter: Dodax
Stand: 07.04.2020
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Roger Wood
39,00 € *
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Roger Cameron Wood is an American marketer, technologist, and innovator. Using principles of design, software engineering, statistics and branding, he has made contributions to a vast range of digital media, including mobile web, text messaging, social media, product placement, ecommerce, risk analysis, virtual currency and digital advertising. He was a pioneer in the application of Bayesian games principles and Kahn s scenario planning analysis to practical marketing decisions about competition.He is primarily recognized for his innovations in digital media, especially his pioneering initiatives in mobile marketing. He is best known for his role at Motorola where he launched iDEN, the first mobile social network, and its eponymous line of mobile phones, and also his part at Omnipoint/Voicestream, the start-up predecessor to T-Mobile, in launching the first GSM Text Messaging service in America, which enabled consumers to use their mobile phones for web content, and SMS Text messaging while traveling from country to country.

Anbieter: Dodax
Stand: 07.04.2020
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Mobile Marketing Channel
58,84 € *
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21 st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention, (ii) Consumer attitudes toward SMS-based marketing channels, (iii) The scope of SMS to meet consumer service output demands from an online channel, (iv) Consumer selection criteria for mobile phone SMS channel structure, (v) Mobile channel structure as an efficient and effective consumer interaction mode, and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Dodax
Stand: 07.04.2020
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Increasing Customer Loyalty via Mobile Customer...
51,90 CHF *
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Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Wiesbaden University of Applied Sciences, language: English, abstract: In times of computerization and mass consumption, one vital element has long been left behind. So far the customer rather tended to be treated as a trash dump for all those mailings that completely missed his interest, while he actually longed for companies to guess his needs, requirements and wishes and send him personalized offers especially tailored to those. With the beginning of the new century, technological advances and innovations in the field of data mining and data management have already made this dream come true for many customers. This new way of building relationships is called Customer Relationship Management (CRM) and comprises all aspects of interaction a company has with its customers. 'It's a business strategy that aims to understand, anticipate and manage the need's of a company's current and potential customers.'1 Along with the fast proliferation of mobile devices, consumer's behavior has changed considerably. Customers do no longer constraint their activities to one communication channel, but take advantage of new technological opportunities such as mobile commerce. In this fast-moving technological environment creating and intensifying customer loyalty has become indispensable for the business world. This change in consumers' behavior gave way to the development of mobile CRM solutions enabling companies to serve every customer individually at any time and anywhere and create services and offers specifically corresponding to their needs. With every mobile phone user being able to send and receive short messages, wireless marketing offers great potential in the field of Customer Relationship Management. Nevertheless, if the Short Message Service (SMS) is applied to send offers and advertisements it should be an end-to-end service2. Customers are to be given the opportunity to directly respond to an offer and finish the transaction over their phone. This requires secure mobile payment solutions. Just recently, the German subsidiary of the international Mobile Market Association has been founded in Munich while Hewlett Packard, Lucent, Oracle, Siemens and Sun Microssystems have formed a consortium to standardize mobile payment an foster mobile business.3

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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SMS Communications in Ethiopia
82,90 CHF *
ggf. zzgl. Versand

The development of ICT has created opportunities and an alternative menses of communication and is governing the trend and development of marketing communications. More specifically the global diffusion of mobile information and communication technology (mobile ICT) has been unprecedented. Mobile ICT growth is especially prominent in emerging and least developed countries, where for decades a vast majority of consumers have been unable to access ICT. In view of this exceptional development, marketers are becoming increasingly interested in using the mobile phone and its integrated services mainly Short Message Service (SMS) as a medium for marketing communications. However, despite its potential impact and importance of SMS, to the knowledge of the researcher, no prior study, focusing on the developing countries had been presented that to examines the different forms of SMS communications, its potential and the success factors of the medium. In light of this, the book has tried to investigate the potential, opportunities and prospects and current application of the SMS communications.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
Zum Angebot
Mobile Marketing: Fundamentals and Strategy
36,90 CHF *
ggf. zzgl. Versand

A Blueprint for Mobile Marketing Best Practices 'Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.' Malcolm Gladwell 'Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.' Serdar Erener, Adman 'Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.' Paul Berney, Managing Director Europe, Mobile Marketing Association 'The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.' Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already 'gone mobile,' you need to start now. Yesterday was too late. Written by top researchers at Bog¿aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
Zum Angebot
Mobile Marketing Channel
68,90 CHF *
ggf. zzgl. Versand

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
Zum Angebot
Mobile Marketing: Fundamentals and Strategy
26,99 € *
ggf. zzgl. Versand

A Blueprint for Mobile Marketing Best Practices 'Drawing on lessons from one of Europe's most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional.' Malcolm Gladwell 'Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read.' Serdar Erener, Adman 'Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them.' Paul Berney, Managing Director Europe, Mobile Marketing Association 'The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it.' Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already 'gone mobile,' you need to start now. Yesterday was too late. Written by top researchers at Bog¿aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell's impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more

Anbieter: Thalia AT
Stand: 07.04.2020
Zum Angebot
SMS Communications in Ethiopia
44,99 € *
ggf. zzgl. Versand

The development of ICT has created opportunities and an alternative menses of communication and is governing the trend and development of marketing communications. More specifically the global diffusion of mobile information and communication technology (mobile ICT) has been unprecedented. Mobile ICT growth is especially prominent in emerging and least developed countries, where for decades a vast majority of consumers have been unable to access ICT. In view of this exceptional development, marketers are becoming increasingly interested in using the mobile phone and its integrated services mainly Short Message Service (SMS) as a medium for marketing communications. However, despite its potential impact and importance of SMS, to the knowledge of the researcher, no prior study, focusing on the developing countries had been presented that to examines the different forms of SMS communications, its potential and the success factors of the medium. In light of this, the book has tried to investigate the potential, opportunities and prospects and current application of the SMS communications.

Anbieter: Thalia AT
Stand: 07.04.2020
Zum Angebot