Angebote zu "Strategy" (8 Treffer)

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Mobile Marketing Channel
58,84 € *
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21 st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention, (ii) Consumer attitudes toward SMS-based marketing channels, (iii) The scope of SMS to meet consumer service output demands from an online channel, (iv) Consumer selection criteria for mobile phone SMS channel structure, (v) Mobile channel structure as an efficient and effective consumer interaction mode, and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Dodax
Stand: 07.04.2020
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Voice over LTE (VoLTE)
130,00 CHF *
ggf. zzgl. Versand

Describes the technological solutions and standards which will enable the migration of voice and SMS services over to LTE/EPC networks Main drivers for the introduction of Long Term Evolution of UTRAN (LTE) is to provide far better end user experience for mobile broadband services. However, service providers also need to have a clear strategy of how to offer voice and messaging services for consumers and enterprises. The voice service over LTE is becoming increasingly important when the smartphone penetration is increasing rapidly. Smartphones require both good quality voice and high speed broadband data. This book provides the exhaustive view to industry-approved technologies and standards behind the Voice over LTE (VoLTE). Whether a decision maker or technology analyst, this book explains a topic of substantial global market interest. It provides a good introduction to the technology and is useful for operators who may be deploying VoLTE, product managers responsible for VoLTE products and those who work in implementation and standardization of related technologies. * Provides a comprehensive overview of industry-approved technologies and standards, providing vital information for decision makers and those working on the technology * Written by authors working at the cutting edge of mobile communications technology today, bringing a mix of standards and product background, guaranteeing in-depth practical and standards information * Covering the technical and practical elements of VoLTE, explaining the various approaches for providing voice services over LTE

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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Increasing Customer Loyalty via Mobile Customer...
51,90 CHF *
ggf. zzgl. Versand

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Wiesbaden University of Applied Sciences, language: English, abstract: In times of computerization and mass consumption, one vital element has long been left behind. So far the customer rather tended to be treated as a trash dump for all those mailings that completely missed his interest, while he actually longed for companies to guess his needs, requirements and wishes and send him personalized offers especially tailored to those. With the beginning of the new century, technological advances and innovations in the field of data mining and data management have already made this dream come true for many customers. This new way of building relationships is called Customer Relationship Management (CRM) and comprises all aspects of interaction a company has with its customers. 'It's a business strategy that aims to understand, anticipate and manage the need's of a company's current and potential customers.'1 Along with the fast proliferation of mobile devices, consumer's behavior has changed considerably. Customers do no longer constraint their activities to one communication channel, but take advantage of new technological opportunities such as mobile commerce. In this fast-moving technological environment creating and intensifying customer loyalty has become indispensable for the business world. This change in consumers' behavior gave way to the development of mobile CRM solutions enabling companies to serve every customer individually at any time and anywhere and create services and offers specifically corresponding to their needs. With every mobile phone user being able to send and receive short messages, wireless marketing offers great potential in the field of Customer Relationship Management. Nevertheless, if the Short Message Service (SMS) is applied to send offers and advertisements it should be an end-to-end service2. Customers are to be given the opportunity to directly respond to an offer and finish the transaction over their phone. This requires secure mobile payment solutions. Just recently, the German subsidiary of the international Mobile Market Association has been founded in Munich while Hewlett Packard, Lucent, Oracle, Siemens and Sun Microssystems have formed a consortium to standardize mobile payment an foster mobile business.3

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
Zum Angebot
Mobile Marketing Channel
68,90 CHF *
ggf. zzgl. Versand

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
Zum Angebot
Voice over LTE (VoLTE)
89,99 € *
ggf. zzgl. Versand

Describes the technological solutions and standards which will enable the migration of voice and SMS services over to LTE/EPC networks Main drivers for the introduction of Long Term Evolution of UTRAN (LTE) is to provide far better end user experience for mobile broadband services. However, service providers also need to have a clear strategy of how to offer voice and messaging services for consumers and enterprises. The voice service over LTE is becoming increasingly important when the smartphone penetration is increasing rapidly. Smartphones require both good quality voice and high speed broadband data. This book provides the exhaustive view to industry-approved technologies and standards behind the Voice over LTE (VoLTE). Whether a decision maker or technology analyst, this book explains a topic of substantial global market interest. It provides a good introduction to the technology and is useful for operators who may be deploying VoLTE, product managers responsible for VoLTE products and those who work in implementation and standardization of related technologies. * Provides a comprehensive overview of industry-approved technologies and standards, providing vital information for decision makers and those working on the technology * Written by authors working at the cutting edge of mobile communications technology today, bringing a mix of standards and product background, guaranteeing in-depth practical and standards information * Covering the technical and practical elements of VoLTE, explaining the various approaches for providing voice services over LTE

Anbieter: Thalia AT
Stand: 07.04.2020
Zum Angebot
Increasing Customer Loyalty via Mobile Customer...
44,00 € *
ggf. zzgl. Versand

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, Wiesbaden University of Applied Sciences, language: English, abstract: In times of computerization and mass consumption, one vital element has long been left behind. So far the customer rather tended to be treated as a trash dump for all those mailings that completely missed his interest, while he actually longed for companies to guess his needs, requirements and wishes and send him personalized offers especially tailored to those. With the beginning of the new century, technological advances and innovations in the field of data mining and data management have already made this dream come true for many customers. This new way of building relationships is called Customer Relationship Management (CRM) and comprises all aspects of interaction a company has with its customers. 'It's a business strategy that aims to understand, anticipate and manage the need's of a company's current and potential customers.'1 Along with the fast proliferation of mobile devices, consumer's behavior has changed considerably. Customers do no longer constraint their activities to one communication channel, but take advantage of new technological opportunities such as mobile commerce. In this fast-moving technological environment creating and intensifying customer loyalty has become indispensable for the business world. This change in consumers' behavior gave way to the development of mobile CRM solutions enabling companies to serve every customer individually at any time and anywhere and create services and offers specifically corresponding to their needs. With every mobile phone user being able to send and receive short messages, wireless marketing offers great potential in the field of Customer Relationship Management. Nevertheless, if the Short Message Service (SMS) is applied to send offers and advertisements it should be an end-to-end service2. Customers are to be given the opportunity to directly respond to an offer and finish the transaction over their phone. This requires secure mobile payment solutions. Just recently, the German subsidiary of the international Mobile Market Association has been founded in Munich while Hewlett Packard, Lucent, Oracle, Siemens and Sun Microssystems have formed a consortium to standardize mobile payment an foster mobile business.3

Anbieter: Thalia AT
Stand: 07.04.2020
Zum Angebot
Mobile Marketing Channel
60,50 € *
ggf. zzgl. Versand

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Thalia AT
Stand: 07.04.2020
Zum Angebot